A foundation for international adoption.
Adoption Game Plan
Client : Adoption Game Plan
Colors : 3 Color Design
This 3 color typography dominant mark was designed for an American football coach who's efforts were design to help people internationally with adoption.
Seeing that Adoption Game Plan offers information on how to adopt and a 'game plan' for those wanting to do so, this design became about relating the actions of the letter forms to the actions of the foundation in the form of a football play.