FYSA State Cup 2013
Client : Florida Youth Soccer Association
Colors : Unlimited
An identity for Florida Youth Soccer Association's annual State Cup. This state run tournament involves all of Florida and uses colors and imagery to celebrate beautiful elements within the state.
This design takes a splash in the water, and plays off its shape and contours with water splashing movements. The ball flying in the sky above the cloud like container for the typography. FYSA & US Youth Soccer logos are included to round out this fun youth event mark.
Breaking away from the traditional blue and yellow hues, this color palette changes the game with bright reds and dark purples.