LFL Legends Cup 2018
Client : Legends Football League
Colors : Unlimited
An identity for the LFL's Super Bowl, the Legends Cup. This 2018 mark incorporates the iconic 'Legends Cup' text in a colorful and sporty design that accentuates the natural elements of Austin, the location for the event.
The color palette incorporates colors of the warm Austin desert and sun. Homage is paid to cultural icons like the longhorn, the city silhouette, and Texas textiles through the shape and line work of the mark.