George Kiefer's USF Young Stars Academy
Client : George Kiefer, USF Soccer Camps
Colors : Unlimited
Tasked with creating a logo that represents youth and fun, this mark combines typography and shapes to create a dynamic energetic mark.
The main shape housing the typography is created with the use of stars. Stars blasting forward from behind the logo represents the development of players within the program.
Color palette is initially designed to mirror the colors of the university (USF) athletics mark. The additional colors are chosen to bring youth and energy to the design as well.