Develop a distinctive brand identity and comprehensive suite of promotional materials for the International Soccer School’s annual coaching event: the 2026 International Coaching Symposium: World Cup Edition.

The campaign will feature a versatile and cohesive design system that captures the spirit of the World Cup while highlighting the event’s featured presenters. Custom designed imagery and speaker-focused creatives communicate the symposium's energy, expertise, and international scope.

The brand will be applied consistently across all digital platforms, including the website, social media, email campaigns, and presenter slides. The campaign will also include printed materials such as attendee booklets, credentials, nameplates, and wayfinding and promotional signage designed to transform the venue into an activated space that is a fully branded and engaging experience.